Secondly the tourism product consumed at a particular destination is assembled from the variety of products and services available, but this assembly is conducted largely by the consumer, and not by the producer. Firstly, tourism destinations are typically not created by one single company, but instead by a network of independent companies and other actors, which together produce the services and facilities required to create the tourism destination product. There are two particularly significant features of destination management. However, compared to most other service industries it has several differentiating features, deriving from the complexity of destination products and intrinsic characteristics of tourism. The tourism industry is very much a service industry. However a solitary vacationer may be simultaneously considering and comparing destinations from both the extremes.
Between these extremes is a great range of types and scales of destinations: large geographical areas, individual countries, regions, cities, towns resorts, local tourism destinations and combinations of the above. For instance, the European Travel Commission (ETC) Pacific Asia Travel Association (PATA) that market Europe and the Pacific as tourism destinations. At the other end of the spectrum are groups of countries or whole continents. They are often owned and operated by a single company. These may be destinations for a day trip, short stay or occasionally longer holidays. At one end are compact destination products such as theme parks, Ayurvedic treatments and spas. The spectrum of destinations is enormous. Local destinations incorporate various stakeholders often including a host community, and can nest and network to form larger destinations. It has physical and administrative boundaries defining its management, images and perceptions defining its market competitiveness. It includes tourism products such as support services and attractions, and tourism resources within one day’s return travel time. The World Tourism Organisation (WTO) Think Tank in 2002 defined tourism destination as a physical space in which the visitor spends at least one overnight. It is therefore important to formulate the definition that will be used in this study. Different actors in the tourism industry and tourism researchers use the concept of “a destination” in different senses.
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